7 best Kajabi alternatives in 2025 [after using them all]
I get asked a lot about which platform to choose to create and sell online courses, coaching programs, or community memberships.
And for the past 3 years, I’ve recommended Kajabi for 2 major reasons:
First, it offers a comprehensive digital product suite.
You can sell online courses, coaching packages, community memberships, and digital downloads all in one place.
It also comes with built-in sales and marketing tools like funnels, a website builder, email marketing, automations, and payment processing.
In short, you don’t need to piece together 5 different tools to launch and grow your digital business.
Second, it’s intuitive.
Despite everything it offers, Kajabi is clean, easy to use, and includes AI features that speed up product creation.
I’ve used Kajabi myself and still do for some of my projects.
But over time, I’ve come to realize that it’s not the best solution for everyone.
Which prompts many creators like you to look for alternatives:
- It’s expensive for starters and small creators.
- It limits how many products you can create per plan.
- You’re locked into using their ecosystem.
- Its course assessment features are lacking.
I tested over 22 top Kajabi competitors to see how they measure up.
And in this guide I’ll reveal the best Kajabi alternatives for course creators, coaches, educators and digital entrepreneurs.
Kajabi alternatives: comparison summary
| Platform | Bottom Line | Pricing /mon |
| Kartra | Best for advanced sales and marketing tools. | $119 – $549 |
| Circle.so | Best for building a learning community. | $89 – $419 |
| Systeme.io | Most affordable all-in-one marketing solution | Free plan$27 – $97 |
| Thinkific | Best for comprehensive course creation tools | $49 – $199 |
| Podia | Best for simplicity and affordability. | $39 – $89 |
| LearnWorlds | Best for interactive learning & student engagement | $29 – $249 |
| Teachable | Popular and cheaper | $59 – $249 |
#1: Kartra
Best Kajabi alternative for robust sales and marketing tools.
Pros:
Cons:
Of all the platforms I tested, Kartra stood out as the most compelling alternative for advanced sales and marketing automation features.
Kajabi’s marketing tools are decent—but Kartra’s funnel builder, page builder, webinar hosting and video management are more robust.
Let’s start with its funnel builder.
1. Kartra can build sophisticated marketing funnels while in Kajabi you’re limited to simple linear setups.
Both platforms offer visual funnel builders, but Kartra’s is easier to use and far more dynamic.
In Kajabi, you can’t drag and rearrange funnel steps. You’re stuck with a static, linear setup.
Kartra feels more like a visual flowchart. You can drag and drop steps, rearrange them freely, and create non-linear funnels with branching logic.
Even better, it lets you map different traffic sources to specific funnel paths. For example, you can send traffic from social media and search engines to different paths which is better for personalization.
Kartra also includes built-in funnel simulation. You can model revenue projections and test different scenarios before launching.
Meanwhile, Kajabi can trigger a funnel from a user action (like filling out a form), but it doesn’t let you control entry paths based on traffic source which limits personalization and segmentation.
2. Kartra has a more advanced page builder than Kajabi
If you care about design flexibility, Kartra gives you more to work with out of the box. It comes with over 99 professionally designed templates and a large library of prebuilt sections you can drag into any part of your page.
Its builder also gives you more design control. You can drag and drop elements into your page, change background, add padding or effects like box shadow, rounded corners, animations or parallax scroll. And if you know a thing or two about code, you can style ‘em via CSS or edit the entire page source code.
Kajabi’s page builder lets you create decent web pages but has limited customization options. For example it doesn’t let you modify individual sections using code or add advanced effects like parallax. It offers barely any section templates that you can add to your page. But you can use its custom Widgets functionality which lets you add more design appeal to your pages.
But they’re available as an addon costing $5 – $27 per month to use 3 to 25 widgets on your website.
3. Kartra lets you sell unlimited products across all its plans, Kajabi has strict limits
Kartra doesn’t restrict product count. You can sell unlimited digital and physical products on all its plans. That’s a big deal if you’re building a broad online business—not just one or two flagship products.
Kajabi limits how many products you can sell. For example its Basic plan which costs $149 per month limits you to 3 digital products. If you’re offering more than a few courses or digital products, you’ll hit those caps fast forcing you to upgrade to a more expensive plan.
Kajabi doesn’t also let you sell physical products and you’ll need to use separate platforms like Shopify if you plan on doing it. For example selling merchandise to your customers.
4. Kartra is the better choice for webinar hosting and video content management
Kartra gives you an edge when it comes to webinars and resource managment. That’s not surprising, considering it’s owned by the same people behind WebinarJam and EverWebinar—two of the most reputable webinar hosting platforms.
You can run live, scheduled, on-demand, or evergreen webinars directly from your Kartra dashboard for upto 5,000 attendees. But it goes further to boost engagement in a live session by enabling you to launch polls, share files, present slides, run Q&As, and a live chat.
In Kajabi you’re limited to a basic video stream for upto 200 attendees, screesharing, live chat, and breakout rooms. That’s fine if you’re doing simple live coaching. But not enough if you’re selling through webinars or teaching live at scale.
Kartra has a better video management system. You can upload videos into a centralized content library, organize them into playlists, tag them for tracking, and reuse them across funnels or membership areas. Even better, Kartra lets you embed opt-ins or call-to-action buttons directly inside your videos. You can trigger automations based on how much someone watched or whether they clicked — turning your videos into interactive sales tools.
Kajabi doesn’t offer anything close. There’s no video library. Every video lives inside a product or a course module. If you want to reuse a video across multiple products or pages, you’ll need to upload it again or manage it manually. It works but it doesn’t scale well. And there’s no way to add CTAs or automate actions based on viewer behavior.
Katra Pricing
Kartra isn’t cheap, but the pricing reflects what you’re getting. An all-in-one marketing platform with built-in tools for email marketing, funnels, membership sites, helpdesks, checkout systems, and automation. You won’t need to patch together multiple tools, which can save time and reduce integration issues.
Here’s a simple breakdown of Kartra pricing:
- Starter: $199/month – Supports up to 2,500 contacts, and 1 domain.
- Growth: $299/month – Allows 12,500 contacts and 3 domains. Adds more advanced automations, bandwidth, and email volume.
- Professional: $549/month – Supports 25,000 contacts and 5 domains. Includes priority support, advanced analytics, and full feature access.
- Enterprise: $999/month – Custom plan for high-volume businesses. Comes with dedicated support, onboarding, and scalable infrastructure.
#2: Circle
Best Kajabi alternative for community-based learning experiences.
Pros:
Cons:
Circle is the best choice over Kajabi if your business model centers around group-based learning, coaching, or community memberships.
Unlike Kajabi, Circle is a community first platform. Everything from courses, live events, discussions, chats, resources is structured as modular “spaces” inside a single cohesive environment.
This design supports a broader range of community-led learning models including:
- Cohort-based learning with embedded chat and live events
- Group coaching with member-only resources and weekly Q&As
- Ongoing memberships with topic-based discussion areas and private group spaces
You’re not forced to center your offer around a course. You can lead with conversation, collaboration, and access and still offer pre-recorded content later.
Meanwhile, Kajabi community platform feels secondary and is offered as a separate digital product, tacked onto the main course experience. This model works fine if your main offer is a course and you want to bolt on a private space for student’s interraction.
When it comes to customization and branding,Circle gives you much more room to build something unique.
You can:
- Apply custom branding and styling across your entire community
- Use your own domain without Circle branding
- Upgrade to Circle Plus for a fully branded mobile app
- Whitelable email notifications
However, in Kajabi communities, you’re stuck with a rigid layout. Customization is mostly cosmetic. You can change colors, fonts, add a logo and banner image. It’s hard to completely white-label everything unless you’re on the high-tier plans which let you remove the “Powered by Kajabi” branding at the footer.
Both platforms let you natively host live events, send reminders and allow members to RSVPs.
But Circle offers more scalability leting you host a livestream of upto 2,000 attendees and 5 hosts.
Meanwhile, in Kajabi the experience is capped to 200 attendees.
If your business relies on live delivery like running large coaching sessions, live training, community calls, or Q&As Circle gives you an edge.
Both Circle and Kajabi offer built-in email marketing and workflow automation tools. In Kajabi these features are deeply embedded into its platform.
On the surface, this feels like the best deal ever as you won’t need to buy separate tools for that. But it also limits you if you prefer or already have in place specialized platforms like Kit, ActiveCampaign, or HubSpot.
Meanwhile, Circle takes a modular approach. It recently launched its Marketing Hub—an optional add-on for email campaigns, automation workflows, and contact management. You can use it, or you can decide to plug in external tools via integrations or Zapier if you prefer them instead.
AI is becoming a huge thing in online coaching and educational businesses. And Circle is making huge strides towards it.
Recently, they’ve introduced AI agents to streamline member experiences. You can train custom AI agents on your internal resources like (guides, FAQs, onboarding content) and use them to support members inside your community.
These agents can handle:
- Personalized onboarding
- Support requests
- Billing and access issues
- Resource recommendations based on user behavior
It’s still early, but it’s clear that Circle is building toward smarter, more scalable communities.
You can check out my in-depth Circle guide to explore everything it offers. I’ve also written a detailed Circle vs Kajabi to see how both tools stack up against each other.
Circle.so Pricing
Circle paid plans are competitively priced. All the plans come with unlimited members. Plans limit the number of spaces, moderators, admins, livestream attendees and workflows you can create. High end plans come with more limits like unlimited workflows, live room participants and API usage limits. You also get advanced features like AI agents, customizable profile fields, Headless API, Automated transcriptions and a dedicated success manager.
Below is Circle’s plans pricing:
- Professional: $99 per month
- Business: $219 per month
- Enterprise: $499 per month
- Plus Branded App: Custom
Try Circle.so for 14 days for Free
#3: Systeme.io
Cheaper alternative to Kajabi for digital product businesses.
Pros:
Cons:
Systeme.io is the closest Kajabi alternative offering a comprehensive digital business suite at an affordable price.
Even on its free plan you can do serious business.You can host 2,000 contacts, one course, 15-step funnels, and unlimited students. The most expensive plan costs $97 per month and lets you have unlimited automations, funnels, contacts, and products.
In comparison, Kajabi’s lowest plan costs $89 per month and limits you to one digital product and upto 250 contacts. Its highest-tier plan costs $399 per month but caps your products at 100. That’s quite a price difference considering that both tools nearly have identical feature sets.
Both support a range of digital product formats including courses, coaching, memberships, downloads, and paid events. But Systeme also lets you sell physical products with built-in inventory tracking and shipping fields eliminating the need for third party e-commerce platforms like Shopify.
On the marketing aspect of it, both Systeme and Kajabi include email automation, sales funnels, checkout pages, and affiliate systems.
However, Systeme gives you more flexibility with payments. With Kajabi you only have access to Kajabi Payments, Stripe, and PayPal. Meanwhile Systeme lets you use PayPal and Stripe but also supports Paystack, Flutterwave, Razorpay, and Xendit.
If you’re in a country where neither Kajabi Payments or Stripe are supported, these extra payment gateways can come in handy.
Systeme Pricing
Systeme.io gives you everything you need to launch and grow your digital product business, without the hefty price tag you’ll find on Kajabi or Kartra. You can start for free, and even the paid plans are affordable with generous limits.
Here’s what each plan includes:
- Free Plan: Up to 2,000 contacts and 1 course
- Startup Plan ($17/month): Up to 5 courses and 5,000 contacts
- Webinar Plan ($47/month): Up to 20 courses and 10,000 contacts
- Unlimited Plan ($97/month): Unlimited courses and unlimited contacts
#4: Thinkific
Best Kajabi alternative for building and selling digital courses.
Pros:
Cons:
Before I get into the details of how Thinkific and Kajabi differ, let me start by acknowledging that both platforms have a lot in common. Both let you create online courses, sell memberships, digital downloads, events, a community forum, build a website and automated email workflows.
But even so, during my recent test and comparing them side by side, I quickly realized that Thinkific thrived in all things online learning. Which makes it a compelling Kajabi alternative for trainers, learning institutions and educators.
To start with, Thinkific has stronger course creation and student management tools. It supports more lesson types than Kajabi such as presentations, multimedia, live sessions (via Zoom) and PDFs as individual lesson types.
Thinkific also has more ways to assess learners which lets you know how well they’ve understood your content and also get feedback. You can create quizzes, exams, assignments and surveys.
Meanwhile Kajabi only limits you to quizzes and simple assessments.
Both platforms let you build an online community but Thinkific feels clunky and like a basic forum with limited engagement tools. For example, it doesn’t support any form of gamification, relies on third parties like Zoom for video conferencing and creating community posts is a pain because its post editor has limited formatting tools to create rich text posts.
Thinkific doesn’t have as strong a marketing software stack as Kajabi. But it does a good job of enabling you to build simple landing pages, sales funnels and automated emails.
Via it TCommerce you can build decent checkout pages with sales optimization tools like orderbumps, discounts, coupons, gifting et.c.
Thinkific Pricing
Thinkific offers a bang for the buck for most creators and knowledge entrperuners.Every plan lets you host unlimited courses and students, which removes the pressure to upgrade just because you’re growing. Here’s what you’re looking at:
- Basic: $49/month
- Start: $99/month
- Grow: $199/month
- Plus: Custom pricing
Explore Thinkific for 30 days for Free
#5: Podia
Best alternative to Kajabi for affordability and simplicity
Pros:
Cons:
Podia doesn’t compete with Kajabi on depth. But that’s exactly the point. It’s affordable, easy to use, and built for creators who want to launch quickly without drowning in complexity.
Out of all the platforms I tested, Podia had the smoothest onboarding. The product creation workflow is seamless with no persky and unnecessary steps.
Like Kajabi, it supports core product types including courses, paid webinars, and coaching programs.
You can also bundle several products and sell them as one which can increase your product value order and sales. However, unlike Kajabi which limits the number of products you can sell, Podia lets you sell unlimited digital products across all its plans.
Both Kajabi and Podia let you build a community forum. But Kajabi’s more refined. Podia still has a long way to go, in terms of design, customization options, and engagement tools. Apart from creating the typical community posts, there are no other ways to engage members. For example, through gamification, live chats, polls or inbuilt community live sessions.
Podia also lets you build a simple website, landing pages, email marketing campaigns and launch an affiliate program for your products and other sales boosting features at checkout like upsells, coupons and bundling.
To put it simply:
Podia is the best alternative to Kajabi for starting creators looking for an affordable and simple to use course creation software with essential marketing tools built in place.
Podia Pricing
Podia is a more budget-friendly option compared to Kajabi. It keeps things simple with two core plans and a flexible email marketing add-on.
- Mover: $39/month with a 5% transaction fee
- Shaker: $89/month
- Podia Email: Starts at $9/month for upto 500 subscribers and scales up to $551/month for 160,000 subscribers.
#6: LearnWorlds
Best Kajabi alternative for online learning features (ideal for educators, instructors, and corporate training)
Pros:
Cons:
LearnWorlds feels like a hybrid of a simplified LMS and a digital business platform. It gives you the tools you need to build courses, engage learners, and run your education business at an affordable price tag.
Most LMS platforms are expensive. Take TalentLMS, for example. It charges $139 per month for just 40 users. Meanwhile, LearnWorlds lets you build a full online school or internal training program for only $29 per month. That includes unlimited students and up to 1,000 users.
If you think about it, LearnWorlds is the best alternative to Kajabi if you’re looking for a budget friendly LMS software solution.
Both Kajabi and LearnWorlds integrate generative AI into their course creation workflows. However, I liked LearnWorld’s AI better. It’s much more robust and extensive.
Let me show you:
In Kajabi, you just give the AI a course title and description, and it’ll generate a basic course outline.
However, if you’re a huge generative AI user like me, you’ll quickly realize that you’re better off using the LLMS like ChatGPT or Claude to get more compelling outputs.
LearnWorlds’ AI, on the other hand, lets you customize most parts of your course-building process for a better output. You can provide your course topics, description, choose instructional style, audience level, and tone.
Based on those inputs, the AI will create a complete course curriculum that’ll require minimal editing and modification.
Another thing I liked about LearnWorlds over Kajabi is its customizable course player. It lets you design interactive course videos where you can add elements such as:
- Text overlays
- Full screen and halfscreen section titles
- CTA box overlays
- Buttons
- Questions
- Embeddable scripts and code
This can improve student’s engagement with your learning materials.
When it comes to assessments, LearnWorlds covers more ground than Kajabi. You can create quizzes, graded exams, self-assessments with audio or video, text assignments, and video submissions.
Both platforms let you build a website for your online education program. However, I found LearnWorlds’ website templates sleeker. It also has a ton of section templates you can drop on any part of your page — an area that Kajabi struggles with.
LearnWorlds Pricing
LearnWorlds offers affordable pricing packages compared to Kajabi. Every plan includes unlimited courses, built-in tools for 1-on-1 coaching, student assessments, and support for multilingual sites through Weglot integration.
Here’s a quick look at the plans:
- Starter – $29/month
- Pro Trainer – $99/month
- Learning Center – $299/month
Explore LearnWorlds 30-days for Free
#7: Teachable
Best Kajabi alternative for dedicated course hosting.
Pros:
Cons:
Teachable has been around almost as long as Kajabi. Both platforms let you build and sell online courses. So it’s safe to say they have a lot of features in common.
The difference is, Kajabi has continued to innovate adding a bunch of tools like sales funnels, communities, live sessions, webinars, email marketing and more over the years.
On the other hand, Teachable has stayed focused on course creation and hosting. While they’ve added some marketing tools, they’re fairly basic. The website builder, email automation, and funnel options feel limited and you’re better off with third party platforms for marketing and sales features.
However, when it comes to online course creation, Teachable thrives in a lot of ways. Compared to Kajabi, I found Teachable to have a better experience for building courses and learning.
It features a drag-and-drop curriculum builder which lets you upload multiple files at once, organize lessons in bulk, and set up your course faster.
You can also use its native generative AI to build your course curriculum. While Kajabi also lets you do the same, Teachable provides more control by allowing you to upload multiple reference materials, guiding the AI to produce a more tailored course structure.
Teachable course players feel modern, aesthetically pleasing and better looking. You’ll have the course curriculum and progress displayed on the left side of the player allowing learners to
Neither tool is cheap. But if you just need a platform to host and sell your course without all the bells and whistles, Teachable is more cost-effective. Starting at $59/month, you can create unlimited products, use built-in sales tools like upsells and coupons, and even tap into a mobile learning app. Kajabi starts at $89/month and limits you to just one product.
Teachable Pricing
At first glance, Teachable seems more affordable than Kajabi.
- Basic: $59/month
- Pro: $159/month
- Pro+: $249/month
But upon carefully scrutinizing their pricing, everything begins to unfold.
For starters, the Basic plan charges a 5% transaction fee on every sale. That’s on top of your $59/month subscription. If you’re running a low-margin business, this stacks up really quick.
Now digging deeper into their documentation I realized that they also charge you payment processing fees which are also expensive. Here’s a simple breakdown.
| Teachable Payment Processing Fees | ||
| Type of Payment | What You’re Charged | When It Applies |
| U.S. credit/debit cards | 2.9% + 30¢ per sale | Standard for U.S. customer card payments |
| International credit/debit cards | 3.9% + 30¢ per sale | Non-U.S. customer card payments |
| U.S. PayPal | 3.49% + 49¢ per sale | When your buyer pays using PayPal in the U.S. |
| International PayPal | 4.99% + 49¢ per sale | When international buyers use PayPal |
| International non-US/EU/AU school | 4.4% + 30¢ per sale | Applies if your school is based outside U.S./EU/AU |
Final take: is there something better than Kajabi?
Kajabi is popular for a reason. It’s the go-to platform for many course creators and digital entrepreneurs.
But let’s be honest, it’s expensive. You’re limited on how many products you can create, assessments are basic, and its website editor doesn’t offer much design flexibility.
If you’re looking for better value or more specific features, there are solid alternatives worth considering. Some offer stronger marketing automation, others focus on community, and a few combine both at a lower cost.
But even so — its high pricing, hard limits on digital products you can create, basic student assessments and even limited design flexibility for its website editors can scare away many creators.
However, you can get more advanced marketing features, affordable and better student engagement tools from some of its competitors.
Here’s my quick recommendations for the top 4 best alternatives to Kajabi.
- Kartra – advanced marketing and automation features.
- Circle – ideal if your focus is building a learning community.
- Systeme – nearly the same tech stack as Kajabi but far more affordable.
- LearnWorlds – full-featured LMS with strong learning tools at a low price.
Also read:
- Best online community software platforms
- Best course creation tools
- Kajabi vs Thinkific
- Circle vs Kajabi
