Kartra vs Kajabi: which is better in 2026? (I tested both)

I’ve used Kajabi for over 2 years now. In that time, I’ve built with it, sold through it, hit roadblocks, and found workarounds. I know where it thrives and falls short.

Kartra’s been on my radar the whole time. But I’ve never given it a real shot. Mostly because its pricing makes my budget break into a cold sweat, and partly because it leans more into being a full-blown marketing platform.

But recently, I decided to test it. To see where it thrives, falls short, and how it actually compares to Kajabi across key areas like:

• User experience
• Courses and memberships
• Student engagement and management
• Sales funnel building
• Email marketing tools
• Webinars and events
• Pricing and value for money

Consider this my hands-on Kartra vs Kajabi comparison guide sharing my experience using both platforms to help you make an informed decision.

The short answer: choose Kajabi if you sell courses, coaching or a community, because its course builder, live lessons and community are far ahead of Kartra’s. Choose Kartra if marketing is the business: branching funnels, funnel simulation, webinars and physical products. Kartra is also cheaper to start, at $59 a month against Kajabi’s $179.

Kartra vs Kajabi: quick verdict

Both Kartra and Kajabi are all-in-one digital business platforms. But after using them both, it’s clear they serve different needs.

Here’s a quick summary of where each excels and when to choose either of them.

Kartra: best for advanced sales and marketing tools

Kartra is the best solution if you’re looking for a comprehensive marketing platform. Compared to Kajabi, I found Kartra’s sales and marketing tools more robust. 

For example, its sales funnel builder comes with things like funnel simulations, split testing, and traffic source mapping letting you build sophisticated marketing funnels.

Kartra also lets you sell both digital and physical products, with shipping rates set in its checkout.

However, it falls short when it comes to structured learning delivery. Course creation feels cumbersome without proper curriculum organization tools. While video hosting is decent, the platform lacks the educational tools a course needs, like a curriculum builder and certificates, and its surveys and quizzes only arrive on the Growth plan.

Choose Kartra if:

• You want to sell your content in a membership subscription style.
• You want a strong marketing tech stack for your online business.
• You routinely host webinars and events.
• You want more design flexibility for landing pages, forms and checkout pages.
• You’re looking to sell physical products alongside digital offers.

Kajabi: best for courses, coaching programs and digital memberships

Kajabi on the other hand, is the best solution for creators, knowledge entrepreneurs, and coaches who want to productize their expertise through courses, coaching, community, and digital programs.

Unlike Kartra, Kajabi has a proper course builder with modules, lessons, assessments, drip scheduling, and certificates. Creating structured learning paths is simple. You can also manage coaching programs, digital newsletters, communities and even private podcasts all from one dashboard.

Kajabi, however, doesn’t support selling physical products natively. You’ll need to connect it with a tool like Shopify if you want to handle physical inventory.

Choose Kajabi if you:

• Sell structured courses, run group or 1:1 coaching programs
• Want built-in tools for student tracking, quizzes, and certificates
• Need to manage newsletters, gated content, and communities in one platform
• Prioritize ease of use and integrated delivery over advanced marketing complexity

Kartra vs Kajabi at a glance

Here is how the two compare on the things that decide which one fits. Prices are from each vendor’s pricing page in November 2026.

Feature	Kartra	Kajabi
Starting price	$59/month (Essentials), or $52/month billed annually	$179/month (Basic), or $143/month billed annually
Price range	$59 to $549/month ($52 to $429 billed annually)	$179 to $499/month ($143 to $399 billed annually)
Free trial	14 days, plus a 30-day money-back guarantee	14 days, plus a 30-day money-back guarantee
Transaction fees	5% on Essentials, 0% from Starter (your payment processor still charges its own fees)	0% platform fee with Kajabi Payments (card processing applies); 2% Basic, 1% Growth, 0.5% Pro with your own Stripe
Products	Digital and physical products. Digital products include courses, memberships, events and downloads.	Digital products only: courses, memberships, coaching, newsletters, downloads, podcasts and community access.
Online courses	No true course builder. You build lessons as pages and posts inside a membership portal, and manage progress with tags and automations.	Purpose-built course builder with modules, drip scheduling, assessments, progress tracking, certificates and cohorts (cohorts on Growth and Pro).
Community	No standalone community. Membership sites include comment forums you can moderate. For a real community, pair it with a tool like Circle.	Built-in community with channels, challenges, meetups, leaderboards and live rooms. 1 community on Basic and Growth, 3 on Pro.
Email marketing	Broadcasts, sequences, tagging, segmentation and behavior-based automations with AND/OR logic.	Unlimited marketing emails, sequences and segmentation. Advanced automations with conditional filters on Growth and Pro.
Funnels and pages	Visual funnel builder with branching, funnel simulation (Growth and up) and traffic source mapping. Drag-and-drop page builder.	Unlimited funnels and landing pages, 12 funnel blueprints, theme-based site builder.
Webinars and live video	Webinars from the Starter plan, plus calendars with free or paid bookings.	Built-in live video in courses, coaching and community for up to 200 people. No webinar tool for large public events.
Mobile app	No member app listed on Kartra’s pricing page; members use the browser.	Kajabi app for iOS and Android on every plan. Your own branded app is included on Pro.
Best for	Marketers, agencies and info sellers who live in funnels and automations	Course creators, coaches and educators who want an easy, complete platform

How I compared Kartra and Kajabi

In this section, I’ll break down how Kartra and Kajabi compare across the key features they both offer. I’ll walk you through how each platform fares when it comes to course creation, memberships, coaching, events, sales funnels, and more.

Courses and memberships: Kajabi wins for courses, Kartra for content memberships

Kajabi gives you a cleaner way to build, organize, and deliver your learning materials. It features a drag-and-drop curriculum builder that lets you organize your course into modules, lessons, and submodules.

Even better, you can use its AI workflow to create your course outline, a simple product page and email sequence that will be tied to your product.

Within each lesson you can add various content formats including video, text, audio, and downloadable files like worksheets or templates.

You can also run live sessions directly inside your course curriculum for up to 200 participants, record these sessions and upload them as lessons. You can further auto-publish replays with email notifications so students who miss live sessions can easily catch up.

Beyond simple prerecorded lessons, Kajabi lets you:

• drip schedule learning materials,
• create quizzes to assess students,
• collect feedback through assessments,
• track learners’ progress,
• issue completion certificates and badges to reward engagement,
• add a dedicated community space where learners can engage via threaded discussions, live challenges, group chats, and virtual events.

On the other hand, Kartra leans toward content memberships. You can upload videos, PDFs, and audio.

Then lock them behind membership tiers.

That’s ideal if you’re offering access to a digital library or download vault.

But as a course creation tool, Kartra falls flat on its face.

Unlike Kajabi, it lacks a simple drag-and-drop curriculum builder. Creating modules and lessons felt tedious and clunky. I had to repurpose the “category” and “post” system which appears at the top secondary navigation bar of the course player template.

And then improvise them into lessons and modules

Essentially, categories became modules and posts became lessons. It works, but it’s a workaround, not a purpose-built feature. Honestly, it was frustrating.

Coming from course platforms like Thinkific and Teachable, I found Kartra’s setup unintuitive and needlessly complex.

That said, Kartra remains a solid choice for creators selling content memberships or tiered digital downloads (for example, paid plugins with multi-level pricing). It gives you flexibility in pricing, access levels, and protected content delivery.

Winner: Kajabi for courses and learning communities. Kartra only if you sell a library of content behind membership tiers.

Page builder: Kartra offers more design freedom and more templates

Both Kajabi and Kartra let you build complete websites and landing pages for your digital products. 

You can create core pages like home, about, blog, course library, membership portal, sales pages, and opt-in funnels. 

But the way each platform handles design flexibility, customization options, and layout structure differs significantly.  

In Kartra, you can use sections to structure your designs. Sections act as design containers that let you organize your page layout. 

Within sections you can add various elements like text, images, buttons, videos, and opt-in forms to build and structure your design.

To save you time, Kartra offers a library of pre-designed section templates. Instead of building layouts from scratch, you can drop in ready-made headers, footers, hero sections, testimonial boxes and more. That makes it easier to create polished and professional pages faster.

You can move individual elements around the page and adjust them using margins, which makes it easier to manage spacing between elements, or create clean visual separation around text blocks, buttons, and forms. 

You can also tweak your designs using custom CSS and add effects like animations and parallax on scroll.

And if you’re on the Growth plan and above you can use its Custom Code feature that gives you access to your website’s source code. Here you can add custom CSS and JavaScript to override design limitations and extend functionality beyond what the visual editor allows.

Template-wise, Kartra comes with over 150 prebuilt page designs letting you launch your design fast. A lot of them feel dated out of the box, and some aren’t visually polished. But with a few design tweaks, you can still pull together a clean, functional page that gets the job done.

On the other hand, Kajabi’s site builder focuses more on simplicity. It gives you a small selection of core website themes and lets you drag and drop 15+ layout sections like hero banners, testimonials, opt-ins, and pricing blocks. 

But unlike Kartra, you can’t duplicate or drag elements freely and modify their position outside the template’s grid structure. This means you’re limited to the templates’ pre-defined way of element control. 

Kajabi does offer something called Custom Widgets, which are essentially prebuilt design blocks you can add to your pages. 

But they’re not part of your Kajabi subscription. To use them, you’ll need to pay an extra $5 to $27 per month depending on the number of widgets you want to use.

Winner: Kartra, if you want to control every element. Kajabi, if you want pages that look clean with less effort.

Funnels: Kartra builds branching funnels, Kajabi keeps them simple

Kartra’s funnel builder is more robust and offers deeper control than Kajabi’s. You can map every step, page and condition on a visual canvas, letting you build complex, branching funnels without losing clarity.

The funnel is flexible, giving you control on how you want to stack various steps and components in your pipelines.

Perhaps, one thing I liked about Kartra’s funnel builder is that it lets you map various traffic sources to a particular page or path in your conversion funnel. For example, you can assign specific pages if a visitor is coming from channels like Google, Bing or email. 

You can also choose other sources like social platforms like Facebook or LinkedIn, paid ads from Google or TikTok, even referral traffic from affiliates, banners, or embedded links. 

This gives you granular segmentation before a user even enters the funnel. The only current limitation is that it doesn’t support traffic attribution from AI search platforms like ChatGPT, Perplexity, or Gemini.

Kartra also supports funnel simulation. Before you launch, you can model the conversion paths, project revenue, and stress-test your funnel logic. This is useful for identifying leaks or optimizing offers before you start driving traffic.

Funnel simulation is part of Kartra’s Growth plan ($229 a month) and above; the funnel mapper is on every plan.

On the other hand, Kajabi’s funnel builder is much simpler. You can start from scratch or use one of its 12 funnel blueprints tailored to common use cases like product launches, webinars, or lead captures.

The builder is clean and easy to use. For example, the sales funnel blueprint displays each step in a straightforward sequence: landing page, email sequence, offer, checkout. You can preview each step, make quick edits, and launch within minutes.

I did like its funnel blueprints, which let you create funnels faster without worrying about all the bells and whistles.

But flexibility is limited. Unlike Kartra, you can’t map traffic sources or create conditional paths based on user behavior. There’s no way to simulate funnel performance or run projections. 

Winner: Kartra, clearly. Kajabi’s blueprints are faster for a first launch.

Email marketing: both are solid, Kartra has more flexible automations and forms

Both Kajabi and Kartra offer built-in tools for sending emails and setting up automated sequences. On the surface, they seem evenly matched. 

Each platform lets you create email broadcasts, build automated workflows, segment your list, and trigger emails based on user actions.

But once you look a little closer, each platform has flaws that set them apart.

Let’s start with their email designers. 

Both Kajabi and Kartra let you:

• build a custom email template to match your branding needs
• use a plain text email template for simplicity.

However, Kartra has more templates (26 to be exact) to choose from.

They look slightly outdated but give you more starting points.

Meanwhile, Kajabi offers only 19 templates.

Many of the templates look flat-out bare-bones.

Honestly, it took me a while to put together a good-looking email design in both of them.

Either way, I’m not a big fan of fancy email designs and prefer plain text emails instead because they simply perform better.

Next, how do they measure up when it comes to building automated workflows?

Both platforms allow:

• One-off email broadcasts
• Automated sequences triggered by user behavior
• List segmentation based on tags or actions

Kajabi’s automation builder is tightly integrated with its courses, offers, and memberships. You can trigger sequences when someone submits a form, completes a lesson, or gets tagged.

On the Basic plan this works well for straightforward lead nurturing, but the automations are linear: one trigger leads to a fixed series of actions.

Kajabi’s Advanced Automations, on the Growth and Pro plans, add conditional filters and branching, so you can route contacts differently based on what they did. Even then, I found Kartra quicker to build behavior-based paths like “opened but didn’t click” or “visited the sales page but didn’t purchase”.

Kartra functions more like a lightweight CRM. You can combine triggers such as form submissions, webinar attendance, page visits, purchases, and inactivity, then branch workflows using AND/OR logic.

For example, if a contact registers for a webinar but skips it, Kartra can automatically send a replay link the next day. 

When it comes to building forms, both Kajabi and Kartra allow you to capture leads, collect user information, and trigger automations. But once you start designing and customizing those forms, the difference in capability becomes clear.

Kajabi’s forms are functional for basic lead capture. You can build a standard form, add fields like name, email, phone number, or ZIP code, and assign tags or link the form to an email sequence or offer.

But they offer minimal design control.

It’s hard to design good-looking, modern forms or add elements such as images to make them stand out.

For example, I couldn’t customize my forms beyond the basics such as changing CTA button colors and text. I couldn’t do other things like add a form border and radius or change placeholder text.

There are also hard limits to consider. Kajabi caps the number of fields in a single form at 50 and limits your entire account to 50 custom fields total. If you reach this ceiling, you’ll need to archive or delete fields before creating new ones.

Meanwhile, Kartra’s form builder is more flexible. You can create embedded forms, pop-ups, sidebars, or bottom bars, with over two dozen templates.

It supports dropdowns, radio buttons, checkboxes, and text areas for custom fields, making it easy to qualify leads before they enter your CRM. 

For example, if you own a coaching business you can ask revenue-based questions and automatically route unqualified leads away from the booking calendar or into a separate follow-up sequence, reducing manual filtering and keeping sales pipelines clean.

Winner: Kartra for automations and forms. Kajabi’s email is easier to run day to day and comes with unlimited sends on every plan.

Webinars and events: Kartra hosts webinars natively, Kajabi’s live video is for smaller groups

Both platforms let you schedule events and manage basic registration flows.

If you’re planning to run webinars, coaching calls, 1-on-1 sessions, or live Q&As to promote your products or engage your audience, either tool does a decent job. 

But the more I worked with each of them, the clearer it became that Kartra provides more granular control over event formats, registration logic, and post-event automation, especially for users managing multiple webinar types or paid event funnels. 

Let’s see.

Kartra comes from the same team behind two of the best-known webinar tools, WebinarJam and EverWebinar. So it’s no surprise that its webinar features feel well integrated and thoughtfully built.

With Kartra, you can host live, scheduled or evergreen webinars, and run livestreams with several presenters without a third-party video tool like Zoom. Webinars start on the Starter plan; Kartra does not publish attendee limits on its pricing page, so check the cap for your plan before a big launch.

During live sessions, you can run clickable polls, display time-sensitive offers that appear as pop-ups, share your screen, play pre-recorded video segments, and enable file downloads for attendees.

Now if you’re planning on offering coaching sessions either 1:1 or as a group call or even one-time consultations, you’ll want a robust calendar booking tool to manage your appointment slots without friction.

Kartra’s native calendar is far more flexible than Kajabi’s, supporting multiple session types, automated reminders, and paid bookings in one flow.

You can choose from various calendar types such as:

• Consultant Model: One-on-one sessions based on your availability.
• Gym Model: Recurring group classes at fixed times.
• Live Event Model: One-off webinars or workshops with public registration.

You can create scheduling pages that match your branding, capture leads, qualify them with custom fields, and charge for sessions, all in one step.

You can sync your calendar with external tools like Google Calendar to prevent double-bookings, embed Zoom or other tools, and automate reminders and follow-ups without adding external software.

Once someone registers, Kartra handles confirmation emails, reminders, and any post-event follow-up. This makes it easy to build a complete pre- and post-event communication workflow without needing separate scheduling or CRM software.

You can charge for events directly and collect qualifying details at signup, making it easy to segment leads and prep for sales calls.

Kajabi handles basic scheduling for coaching calls, group sessions and 1:1 meetings, but it lacks customization beyond a single calendar type.

Just like Kartra, you can schedule events natively, then create custom emails to confirm registrations, send reminders and follow up after the event.

Kajabi only supports a single fixed calendar. You can’t set buffer times, business hours or dynamic availability, which limits it for serious client work.

For live video, Kajabi has its own built-in tool. According to Kajabi’s help centre, live sessions in a course hold up to 200 participants, and a community live room holds up to 200 people with up to 25 cameras on at once.

That covers classes, Q&As and group coaching well. What Kajabi lacks is a webinar tool for big public events with registration funnels, evergreen replays and on-screen offers, so for that you would connect Zoom or a webinar app.

Winner: Kartra for webinars and bookings. Kajabi is enough if your live sessions are for students and clients.

Checkout and payments: Kartra gives more control, Kajabi is more polished

Both platforms support native checkout and payment processing, but they take very different approaches. 

Kartra gives you more control over how your checkout looks and functions. You can choose from several checkout types including:

• Kartra’s Hosted: embedded only in pages hosted and built via Kartra.
• Popup: as the name suggests, it’s a checkout displayed on a popup window.
• Embedded Checkout: can be added on an external website so your customers can make a purchase and place an order.

Each  model offers extensive templates you can use to build your ideal checkout. For example, Kartra Hosted checkout offers 6 checkout designs you can choose from.

On the bright side, it allows you to choose the design that works best for your product. But on the other hand, it can be overwhelming for new users. I mean, I couldn’t decide which of the 6 designs I should go with. 

Once you’ve chosen a layout, Kartra allows a decent level of customization. You can add your brand elements such as logos and color schemes, select which form fields to display, and adjust the overall structure of the checkout flow.

Kartra supports standard checkout optimizations like order bumps, upsells, and downsells. You can also enable express checkout and cart abandonment tagging.

When it comes to payment processing, Kartra doesn’t have its own payment gateway. You connect a third party like Stripe, PayPal, Braintree, Authorize.net or Square.

Now, when you use Stripe, you can enable other payment options like Google Pay, Apple Pay, and Klarna.

On the other hand, Kajabi handles checkout in a more streamlined way. Its native payments system, Kajabi Payments, is also powered by Stripe, but it is only available to businesses registered in the US, Canada, the UK, Australia, the UAE and some euro-zone countries.

While the geographical limitation is something to be aware of, Kajabi Payments brings a few advantages if it’s available in your market. Its full rate card, including the surcharges Kajabi does not advertise, is in my guide to what Kajabi costs in 2026.

It comes with a few advantages, like:

• The ability to automate sales tax collection during checkout
• Connect accounting software like QuickBooks
• Boost sales via flexible payments options like Apple Pay, Google Pay, Afterpay and Klarna
• Manage all your payments and data reporting all within the Kajabi dashboard.

You can also use Stripe or PayPal instead. Outside the countries above, those are your options.

Designing a checkout page in Kajabi is much more constrained than in Kartra. You get fewer layout options, limited control over the design elements, and minimal flexibility around the fields you can include. 

For me, this simplicity was actually helpful. I didn’t need to spend time choosing between layouts or second-guessing design choices. The default experience looked polished on both desktop and mobile, and the forms worked well out of the box.

Kajabi also supports popup-style checkouts, which can be triggered from buttons or links, but it doesn’t let you embed your checkout on external websites. 

But, same as Kartra, you can boost sales during checkout via:

• Order bumps
• Upsells
• Downsells
• Coupons

Perhaps, one of the interesting things I liked is the Shopping Cart feature. Essentially, it lets buyers purchase multiple offers  in a single transaction without forcing them to go through multiple checkouts.

While Kartra can simulate this with order bumps, it’s less intuitive and doesn’t allow selecting multiple distinct offers at once.

Winner: Kartra for checkout control and gateways. Kajabi for a checkout that works well with no setup.

Kajabi vs Kartra pricing: which offers better value?

Plan level	Kartra	Kajabi
Entry	Essentials: $59/month ($52 billed annually). 500 contacts, 10,000 emails a month, 5 pages, 1 product, 1 course or membership, 5% transaction fee	No equivalent plan
Starter	Starter: $119/month ($99 billed annually). 2,500 contacts, unlimited emails, pages, products, courses and memberships, webinars, calendars, 0% fee	Basic: $179/month ($143 billed annually). 5 products, 2,500 contacts, 1 website, 1 community, 2 admins, unlimited emails
Growth	Growth: $229/month ($189 billed annually). 12,500 contacts, automations, affiliates, funnel simulation, surveys and quizzes, 3 domains	Growth: $249/month ($199 billed annually). 50 products, 25,000 contacts, 1 website, 1 community, 11 admins, advanced automations, affiliates
Top	Professional: $549/month ($429 billed annually). 25,000 contacts, real-time funnel analytics, help desk live chat, 5 domains	Pro: $499/month ($399 billed annually). Unlimited products, 100,000 contacts, 3 websites, 3 communities, 26 admins, branded mobile app
Trial	14 days free, plus a 30-day money-back guarantee	14 days free, plus a 30-day money-back guarantee

Both Kajabi and Kartra aren’t cheap. You pay more because both give you an all-in-one tech stack to create, market, and sell digital products without piecing together multiple third-party tools. That saves you integration headaches, but it raises an important question: do their plans actually justify the price?

Kartra’s entry-level Essentials plan starts at $59/month, and Kajabi has nothing to put against it. Its cheapest plan is Basic, at $179/month, three times the price.

That lower price comes with a 5% transaction fee. Kajabi takes no platform cut when you use Kajabi Payments, though it charges 2% on Basic, 1% on Growth and 0.5% on Pro if you bring your own Stripe account. Card processing fees apply on top with either platform.

Essentials gives you 500 contacts, 10,000 monthly emails, 5 pages and 1 product. Basic gives you 5 products, 2,500 contacts, a website and a community, for $120 more a month.

At the top tier Kartra is dearer, at $549/month for Professional against Kajabi’s $499/month Pro. In the middle it runs the other way: Kartra Growth is $229/month where Kajabi Growth is $249/month.

Contacts are where the two ladders separate. Kajabi Pro carries 100,000 of them against Kartra Professional’s 25,000, and costs $50 less.

Paying yearly brings both down. Kartra saves up to 22% (Starter drops to $99 a month), and Kajabi saves 20% (Basic drops to $143 a month). Both give you a 14-day free trial and a 30-day money-back guarantee.

Kajabi offers better long-term value. As you scale, you unlock higher contact limits, more product slots, and broader product types.

Unlike Kartra, it doesn’t limit you to courses, memberships and coaching. You can also build communities and publish digital newsletters or podcasts. I liked its Creator Studio tool, which lets you repurpose any video into clips, transcript, emails and social posts.

Kartra’s lower tiers are affordable but tight on contacts. Every plan above Essentials carries unlimited products, though most creators launch three to five, so that headroom rarely earns its keep. Only at Professional, $549/month against Kajabi Pro’s $499, does Kartra cost more.

Bottom line: more products and smaller lists, choose Kartra. Fewer products but more variety and bigger lists, choose Kajabi. For the full picture of what Kajabi costs, see my Kajabi pricing guide.

Kartra vs Kajabi: pros and cons

Here is where each platform shines and where it falls short.

Kartra pros and cons

Kajabi pros and cons

Final verdict: Kartra or Kajabi?

Most people comparing Kartra and Kajabi want an all-in-one platform to sell digital products, run automations, host content, and manage payments without stitching together multiple tools. On paper, both do it effectively. They each offer email marketing, course hosting, checkout tools, funnels, and memberships.

After 60 days of using both, one thing became clear: they serve different priorities.

Kartra is the best option if you want robust sales and marketing tools. It lets you build sophisticated marketing funnels and detailed automation logic, and it has decent webinar hosting tools. However, it falls short for education businesses because it lacks built-in tools for structured learning programs. If your goal is to sell access to a library of videos, downloads or digital products across membership tiers, it works well. Its steeper learning curve makes it a better fit for savvy marketers.

Meanwhile, Kajabi is the stronger choice for course creators, coaches, educators and information businesses. It’s intuitive to use and built to support real educational experiences, with live lessons, quizzes, certificates, student progress tracking and a built-in community. Its automations are less flexible than Kartra’s, but they cover most needs for knowledge businesses.

Also read:

• Kajabi vs Thinkific
• Circle vs Kajabi
• The best Kajabi alternatives
• The best membership site platforms

Kartra vs Kajabi vs ClickFunnels

Many people comparing these two also look at ClickFunnels, the funnel builder Kartra is most often measured against. Here is where it fits.

	Kartra	Kajabi	ClickFunnels
Starting price	$59/month	$179/month	$97/month
Billed annually	From $52/month	From $143/month	From $81/month
Contacts on the entry plan	500	2,500	10,000
Courses	Lessons built as membership pages	Full course builder	3 courses on Launch
Community	Comment forums in membership sites	Built-in community	3 communities on Launch
Strongest at	Funnels, automations, webinars	Courses, coaching, community	Funnels and checkouts

ClickFunnels’ pricing page lists Launch at $97 a month, Scale at $197 and Optimize at $297 ($81, $164 and $248 billed annually), plus Dominate at $5,997 a year. It has a free trial and a 30-day money-back guarantee.

Best for: ClickFunnels suits sellers whose business is funnels and checkouts first, with a few courses on the side. Kartra suits marketers who also want webinars and calendars. Kajabi suits anyone whose product is the course, coaching or community. I go deeper in my ClickFunnels review.

Kajabi vs Kartra: top alternatives and competitors

If neither Kajabi nor Kartra feels like the perfect fit, here are strong alternatives depending on your business model:

For online course creators:

• Thinkific: solid course delivery and more flexibility than Kajabi in pricing and access control. From $109 a month, with a 30-day trial.
• Teachable: great for selling standalone courses. Simple to use, but lighter on marketing. From $39 a month.

For funnel and automation control:

• ClickFunnels: built for high-converting funnels with upsells and split testing. A strong Kartra competitor, but limited in course delivery.
• Systeme.io: an affordable all-in-one with funnels, email and automation, and a free plan. See my Kajabi vs Systeme.io comparison.

For community-focused businesses:

• Mighty Networks: a strong choice for branded communities and memberships built around content.
• Circle: great for creators who want structured, private communities alongside courses or coaching. See Circle vs Kajabi.

Kartra vs Kajabi: FAQs