Brand Guidelines
How to use the LinoDash name, logo, colours and type. Everything here is free to use when you write about LinoDash, link to a review, or feature it in a roundup.
The name
LinoDash is one word with a capital L and a capital D. Write it that way in every sentence, headline and caption. The lowercase "linodash" belongs to the logo artwork only.
- LinoDash
- Linodash
- Lino Dash
- LINODASH
- linoDash
The logo
A lowercase wordmark with two pink details: the dot over the i, and a dash at the end that reads like a text cursor, ready for the next word. Both are always Signal Pink.
The wordmark is set in Inter Tight at weight 675 with slightly tight spacing. Please never retype it: use the files in the downloads section.
Versions
Clear space
Leave space around the logo equal to the height of its letter o on every side. Nothing else enters that box: no text, no edges, no other logos.
Minimum size
Below these sizes the dot and the dash stop reading. Switch to the icon instead.
Wordmark: 96 px wide on screen, 25 mm in printIcon: 24 px on screen, 8 mm in printPlease don't
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Stretch or squash it
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Rotate or tilt it
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Recolour the letters
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Add shadows or effects
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Place it on low contrast
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Put it on a busy pattern
Colour
Three colours make the brand: Ink Black, Signal Pink and Blush White. Pink is used sparingly so it always means something, and when it has to carry white text, the deeper Pink Deep takes over.
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Ink Black
- HEX
- #09090B
- RGB
- 9 9 11
Backgrounds, dark icon squares and dark text. The header bar, the footer and every dark surface.
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Signal Pink
- HEX
- #FF2E63
- RGB
- 255 46 99
The accent: the logo dot and dash, glows, highlighted words, icons and arrows. A mark, never small text on white (3.61:1).
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Blush White
- HEX
- #FFF5F7
- RGB
- 255 245 247
Headline text on dark, button outlines, light icon squares and soft bands. Ink on it reads at 18.62:1.
Supporting colours
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White
#FFFFFFThe reading surface for articles -
Pink Deep
#D62753Buttons with white text (4.91:1) -
Pink Dark
#B82147Button and link hover (6.28:1) -
Link Pink
#E8005DLink text on white (4.58:1) -
Graphite
#3F3F46Borders and quiet UI (10.44:1) -
Hairline
#E8E4E5Dividers -
Table Line
#8A8A93Table frame and cell lines (3.42:1)
Readable pairs
Measured with the WCAG formula. Normal text needs 4.5:1, large text and marks need 3:1.
- Aa Ink on White 19.9:1 · Body text, headings
- Aa White on Pink Deep 4.91:1 · Buttons
- Aa Link Pink on White 4.58:1 · Links in articles
- Aa Signal Pink on Ink 5.52:1 · Accents on dark
- Aa Signal Pink on White 3.61:1 · Marks only, never text
Typography
Three free Google fonts and the system monospace. Bricolage Grotesque gives the brand its voice, IBM Plex Sans does the reading.
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Build your online business with the right tools.
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Kajabi pricing: what you actually pay
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I test business software and share what I learn, so you can choose the right tools for your business.
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#FF2E63 / 1280 x 720 / PNG
Downloads and press
Sharp, high resolution files: SVG for anything that scales, and 4000 px PNGs with a transparent or solid background. Please use them as they are, without filters or edits.
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Logo, ink For white and light backgrounds
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Logo, white For Ink Black and dark backgrounds
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Icon For avatars and app tiles, 2000 x 2000
About LinoDash
LinoDash is an independent software review site run by James Njoya. James tests the tools online business owners rely on, from course platforms and community software to email marketing and web hosting, and publishes hands-on reviews and comparisons to help readers choose the right ones. Some links on LinoDash are affiliate links, explained in the affiliate disclosure.