Hi, I’m James

Why I started LinoDash

I spent years writing content for B2B and SaaS companies. It was good work, and it taught me a lot about communicating clearly, understanding what makes people pay attention, and helping businesses explain what they actually do.

But most of that work was for other people’s businesses.

Then one day, a client’s budget was cut and months of work disappeared with a single email. It was a useful reminder of the downside of client work: you can build valuable things, do great work, and still walk away with nothing that you own.

I wanted to build something of my own.

LinoDash came from that decision. I’m building it around the things I’ve learned about content, software, digital products, and online businesses, while continuing to figure out what works in practice.

So this isn’t a story about having everything figured out. It’s a record of building a business from the ground up, and sharing what I learn along the way.

What I write about

Most of what I write comes back to one goal: helping you turn what you know into a business that can generate sustainable revenue.

I focus on three areas:

• What you sell. How to turn your knowledge and expertise into something people will pay for, whether that’s a course, newsletter, membership, community, coaching program, or another digital product. The goal isn’t simply to make a sale. It’s to build an offer that can generate revenue consistently.
• What you build it with. The platforms and software that power your business, from websites and email marketing to courses, communities, funnels, and payments. I compare what these tools actually let you do, what they cost, and where they fit as your business grows.
• How you build a business around it. How to validate an idea before spending months building it, find the right audience, price and sell your offer, and create systems that make your revenue more sustainable. The aim is to build something that doesn’t fall apart every time you lose a client or have a bad month.

How I review software

I pay for the software I review myself and use it in the context of building and running a real business.

I don’t accept free accounts, vendor briefings, or pre-publication approval. I set the software up, use its core features, and test it long enough to understand where it works well and where it starts to become frustrating, limiting, or expensive.

That means my reviews focus on more than what a platform says it can do. I look at how the product actually works in practice, who it’s best suited for, what you’ll need to work around, and whether it’s worth the money.

Some links on LinoDash are affiliate links, which means I may earn a commission if you purchase through them. This doesn’t cost you anything extra, and it doesn’t affect my assessment of a product.

If I don’t think a tool is right for a particular type of business, I’ll say so. The goal is to help you make a better buying decision, even when that means deciding not to buy.

You can find more details in the affiliate disclosure.

Come say hello

If something I’ve written helped you, or you think I got a tool completely wrong, I’d like to hear from you.

I read the messages myself and respond to most of them.